HRS §431:10D-641
Protecting seniors from misleading insurance sales tactics
This law aims to stop companies from using fake senior-specific titles or credentials to trick people into buying life insurance or annuities. It covers sales, purchases, and advice about these products. The goal is to keep marketing honest and protect consumers.
The statute, as written — Purpose
The purpose of this part is to protect consumers from misleading and fraudulent marketing practices with respect to the use of senior-specific certifications and professional designations in the solicitation of, sale of, or purchase of, or advice given in connection with a life insurance or annuity product.
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