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HRS §431:10H-228

Filing and keeping long-term care ads

Insurance companies and similar groups must send their long-term care ads to the state insurance commissioner for review before using them in Hawaii. They must keep copies of these ads for at least three years. The commissioner can skip this rule for certain ads if it seems unreasonable.

The statute, as written — [Filing requirements; advertisements.] (a) Every insurer, health care service plan, or other entity providing long-term care insurance or benefits in this State shall provide a copy of any long-term c

are insurance advertisement intended for use in this State through written, radio, or television media to the commissioner for review or approval by the commissioner to determine compliance with this article. All advertisements subject to this section shall be retained by the insurer, health care service plan, or other entity for at least three years from the date the advertisement was first used. (b) The commissioner may exempt from the requirements of this section any advertising form or material when, in the commissioner's opinion, this requirement may not reasonably be applied.
Read the official text at capitol.hawaii.gov ↗as published Jan 6, 2026our copy taken Aug 20, 2026

LawTrove is not legal advice. The summary above is a computer-generated restatement — the authoritative text is the official version linked above.