← Back to search

HRS §459-10

What ads for eye care must say about prices

This section tells eye care providers who advertise prices what details they must include. If an ad lists a price, it must say whether it covers single or multifocal lenses, soft or hard contacts, eye exams, dispensing fees, and frames and lenses for glasses.

businesses

The statute, as written — Advertising, contents of

All advertising by a licensee which contains a price for specified ophthalmic goods or services shall contain the following information when appropriate: (1) Whether an advertised price includes single vision or multifocal lenses; (2) Whether an advertised price for contact lenses refers to soft or hard lenses; (3) Whether an advertised price for ophthalmic goods includes an eye examination; (4) Whether an advertised price for ophthalmic goods includes all dispensing fees; and (5) Whether an advertised price for eyeglasses includes both frames and lenses.
Read the official text at capitol.hawaii.gov ↗as published Jan 6, 2026our copy taken Aug 20, 2026

LawTrove is not legal advice. The summary above is a computer-generated restatement — the authoritative text is the official version linked above.