HRS §459-10
What ads for eye care must say about prices
This section tells eye care providers who advertise prices what details they must include. If an ad lists a price, it must say whether it covers single or multifocal lenses, soft or hard contacts, eye exams, dispensing fees, and frames and lenses for glasses.
businesses
The statute, as written — Advertising, contents of
All advertising by a licensee which contains a price for specified ophthalmic goods or services shall contain the following information when appropriate: (1) Whether an advertised price includes single vision or multifocal lenses; (2) Whether an advertised price for contact lenses refers to soft or hard lenses; (3) Whether an advertised price for ophthalmic goods includes an eye examination; (4) Whether an advertised price for ophthalmic goods includes all dispensing fees; and (5) Whether an advertised price for eyeglasses includes both frames and lenses.
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