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HRS §482P-4

Who owns the rights under this law

This section says the rights in this law belong only to the individual or personality themselves, or to their heirs for 70 years after death, unless they gave the rights away. A personal representative, attorney-in-fact, parent, or guardian can exercise the rights for them.

everyone

The statute, as written — Right is exclusive for individuals and personalities

(a) For individuals, except to the extent that the individual may have transferred, assigned, or licensed a right recognized by this chapter, the rights protected in this chapter are exclusive to the individual, and are exclusive to the persons entitled to the rights under section 482P-3 for a period of seventy years after the death of the individual, including to the extent that the persons entitled to the rights under section 482P-3 may have transferred, assigned, or licensed these rights to others. (b) For personalities, except to the extent that the personality may have transferred, assigned, or licensed a right recognized by this chapter, the rights protected in this chapter are exclusive to the personality, and are exclusive to the persons entitled to the rights under section 482P-3 for a period of seventy years after the death of the personality, including to the extent that the persons entitled to the rights under section 482P-3 may have transferred, assigned, or licensed the rights to others. (c) The rights granted in this chapter may be exercised by a personal representative, attorney-in-fact, parent of a minor child, or guardian, or as authorized by a court of competent jurisdiction. The terms "personal representative", "attorney-in-fact", and "guardian" shall have the same meanings as in chapter 560. [L Sp 2009, c 28, pt of §2]
Read the official text at capitol.hawaii.gov ↗as published Jan 6, 2026our copy taken Aug 20, 2026

Sections this one refers to

§482P-3 Transfer, assignment, and license of publicity rights

LawTrove is not legal advice. The summary above is a computer-generated restatement — the authoritative text is the official version linked above.