HRS §482P-5
Using someone's name or image without permission
This law says you cannot use a living or dead person's name, voice, signature, or picture on products, in ads, or to ask for donations without their permission. It applies even if you are not making money from it. There are some exceptions in another part of the law.
everyone
The statute, as written — Infringement of right; use without consent; profit or not for profit
Except as provided in section 482P-7, any person who uses or authorizes the use of a living or deceased individual's or personality's name, voice, signature, or likeness, on or in goods, merchandise, or services entered into commerce in this State, or for purposes of advertising products, merchandise, goods, or services, or for purposes of fund-raising or solicitation of donations, or if any person disseminates or publishes advertisements in this State that contain a living or deceased individual's or personality's name, voice, signature, or likeness, without express or implied consent of the owner of the right, has infringed a publicity right under this chapter. An infringement may occur under this section without regard to whether the use or activity is for profit or not for profit. [L Sp 2009, c 28, pt of §2]
Sections this one refers to
§482P-7 When the right of publicity law does not apply
LawTrove is not legal advice. The summary above is a computer-generated restatement — the authoritative text is the official version linked above.