Why the County allows commercial sponsorships

The County needs additional revenue streams to increase its capacity to finance public programs and maintain County assets. Additional financial resources will facilitate the County’s efforts to provide levels of service and maintenance beyond the basic levels funded by the County’s operating and capital budgets. As a result, the Council finds that it is in the best interest of the County to create and enhance relationships with the private sector, including individuals, corporations and other organizations, to generate additional financial resources through commercial sponsorships of County programs, real property, facilities, equipment, or other assets. 2-101 SUPP. 18 (7-2025) In appreciation of such support, it is the policy of the County to provide sponsors with suitable acknowledgment of their contribution. Such recognition, which will be defined in sponsorship agreements, should be consistent with the purpose and aesthetic character of County programs and assets. Appropriate recognition should neither detract from the public’s experience or expectation, nor impair the visual qualities of a County asset, in the opinion of the County. The public recognition of commercial sponsorship envisioned in this arrangement is not intended to create a public forum for communication and debate. The purpose of this article is to establish the criteria and parameters for the granting of sponsorship opportunities in relation to County programs and assets. In doing so, it is solely the Council’s intention to establish a means to enhance the delivery of public services and maintenance of County assets. (2018, ord 18-32, sec 2.) 2-237