Definitions for Sign Rules

Unless otherwise expressly stated, whenever used in this chapter the following terms shall be taken to have the following meanings: "Applicant" means the owner of real property, or a person or entity who has written permission from the property owner to conduct a legal activity on the owner's property, on which a sign is being placed. "Awning sign" means a sign that is part of or attached to an awning, canopy or other structural protective cover over a door, entrance, window or outdoor service area. "Banner" means a sign of lightweight fabric or similar material. "Board" means the urban design review board of the County of Maui, as established by the Maui County Code. "Board of variances and appeals" means the board of variances and appeals of the County of Maui as established by the revised Charter of the County of Maui (1983), as amended. "Building frontage" means the length of a building side facing an adjacent street, rounded to the nearest foot. "Building identification sign" means a sign identifying the name of the multi-tenant building to which the sign is attached without any other commercial messages. "Building setback" means the distance from the building to the street property line, perpendicular to the building frontage, rounded to the nearest foot. "Business establishment" means a person or other entity renting, leasing, or owning a building or unit in a building being used for commercial or nonprofit purposes, but not including governmental purposes. "Business frontage" means the widest length, from demising wall to demising wall, of the front of a building unit occupied by a business establishment, rounded to the nearest foot. "Business identification sign" means a sign identifying the attached business establishment and which may include other commercial messages. "Commercial message" means any wording, logo, or other representation that, directly or indirectly, names or advertises a business, or nonprofit organization, product, service, or other activity, but not including governmental activity. "Commission" means the Maui County cultural resources commission. "Construction project sign" means a temporary sign which is erected on land where construction is occurring pursuant to a valid building permit, and which informs the public about the project being constructed. "Department" means the department of planning of the County of Maui. "Destination area" means one of the planned resort destination or project district areas of Kaanapali, Kapalua, Makena, and Wailea, which is intended as a major tourist destination area, consistent with the general and community plans. "Direct illumination sign" means a sign which is illuminated internally or backlit such that an artificial light source shines outward, away from the sign. "Directional sign" means a sign which is intended to guide vehicular and/or pedestrian traffic within a lot or destination area. Directional signs may identify business establishments but shall not contain any other commercial message. "Director" means the director of the department of planning of the County of Maui or the director's authorized representative. "Directory sign" means a sign which lists the names of the business establishments located on a multi-tenant property. "Drive-through sign" means a sign intended only for patrons using a drive-through lane at a business establishment, such as fast-food restaurants, pharmacies, gasoline stations, and car washes. Drive-through signs shall be located on the interior of the site and positioned and shielded to minimize visibility from public rights-of-way and adjacent properties. "Ground sign" means a free standing, self supported, non-moveable, permanent structure erected or supported securely from the ground containing one or more sign faces. Ground signs do not count toward any sign allowance for the building, business, or lot. A maximum of one ground sign is allowed per lot frontage. Except for real estate, directory, and drive-through signs, which are limited in size by this chapter, ground signs shall be no greater than sixteen square feet on lots with frontages no greater than one hundred feet and shall be no greater than thirty-two square feet on lots with frontages greater than one hundred feet. "Hanging sign" means a sign which hangs down from and is supported by or attached to the underside of an awning, canopy, or marquee, or a sign hung from an arm attached to a building or structure. "Illuminated sign" means a sign which is illuminated from an artificial source either directly or indirectly. "Information sign" means a sign identifying a product or service available within a business establishment, whether a business establishment is open or closed, store hours, conditions of sale, or acceptable methods of payment. "Indirect illumination sign" means a sign that is illuminated by an artificial light source shining toward and on to the sign. "Lot" means a parcel of land as defined in chapter 19.04 of this code provided that parcels shall be considered one lot if developed or used as a single project, including but not limited to shopping centers, apartments, office buildings, hotels, industrial yards, warehouse facilities, schools, churches, and hospitals. "Lot frontage" means the length of the side of a lot facing an adjacent street, rounded to the nearest foot. "Non-profit entity" means an entity which complies with section 501(c) of the Internal Revenue Code and any other requirements under federal, State, and County law regulating the conduct of charitable or nonprofit organizations. "Portable sign" means a sign designed to be movable, rather than being permanently affixed to real property. "Project notice sign" means a sign required by a government agency to notify the general public of a proposed land use permit or change in zoning to occur on the subject property. "Projecting sign" means a sign installed at an angle of more than thirty degrees from the side of a building. "Promotional sign" means a temporary sign advertising a special event and having a limited duration, including but not limited to banners. "Public right-of-way" means property the public has a right to enter. "Real estate sign" means a temporary sign erected on real property while offers are being solicited for the rent, lease or sale of the real property. "Repair and maintenance" means the keeping of a sign in good condition. "Roof sign" means a sign erected or constructed as an integral or essentially integral part of a normal roof structure of any design. "Sign" means a device, fixture, placard, structure, or direct application on real property, either outside a building or inside within three feet of a window or door, which is clearly visible from a public right-of-way or adjacent property, that uses any form, graphic, logo, illumination, symbol, or commercial messages to advertise, announce the purpose of, or identify the purpose of a person or entity or to communicate commercial information of any kind to the public; provided the term shall not include window displays, scoreboards, gravestones, commemorative plaques, government signs, automobile bumper stickers, or signs held or worn by an individual. "Wall sign" means a sign attached parallel to, but within six inches of a wall, painted on the surface of a wall, or erected and confined within the limits of a wall of any building or structure, which is supported by such wall or building, and which displays only one sign surface. "Wind sign" means a sign made of lightweight fabric or similar material that is mounted to a pole or other fixed support at one side of the fabric or material and is designed to move in or with the wind and is attached as a ground or projecting sign but does not include government flags. Wind signs shall be no larger than twelve square feet for each building or lot, or four square feet per business establishment, whichever is greater. "Window display" means the display of any merchandise for sale on the premises within a window. "Window sign" means a sign that is placed on the outside of a window or inside within three feet of a window, occupies no more than fifty percent of available window area, and is visible from a public right-of-way. Window signs do not count toward any sign allowance for the building, business, or lot. ( Ord. No. 4434, § 1, 2017 ; Ord. No. 4408, § 5, 2017 ; Ord. No. 3794, § 1, 2010; Ord. 3057 § 1 (part), 2002)