Rules for accepting and managing zoo sponsorships

(a) The following guidelines shall apply to a sponsorship agreement. (1) Signage, publications, and informational notices shall conform to all applicable laws and rules. (2) The sponsorship shall not confer a personal benefit, directly or indirectly, to any particular city employee or official. (3) The sponsorship shall not constitute an endorsement of the sponsor or its services and products, or create any proprietary interest of the sponsor in the city or Honolulu Zoo. (4) No materials, communications, or advertisements including but not limited to print, video, internet, broadcast, or display items developed to promote or communicate the sponsorship, may use the city’s name, seal, or logo without express prior written approval from the city. (5) The sponsorship shall not discriminate against any person on the basis of race, color, creed, religion, sex, including gender identity and expression, sexual orientation, age, marital status, ancestry, national origin, or disability. (6) Signage, branding, publicity, and advertising in conjunction with the sponsorship agreement shall not contain the following: (A) Obscenity; (B) Pornography; (C) Incitement to imminent lawless action; (D) Speech presenting a grave and imminent threat; (E) Fighting words; (F) Fraud; (G) True threats; (H) Defamation (libel/slander); or (I) Solicitations to commit, or speech integral to, criminal conduct. (7) Sponsorships shall be nonexclusive, and the city shall retain the right to grant multiple sponsorships for the Honolulu Zoo. (8) Sponsorship recognition benefits may include the following during the term of the agreement: (A) Recognition of the sponsor for the exhibit or facility; (B) Appropriate mention in media releases and promotional materials as sponsor for the exhibit or facility; (C) Appropriate sponsor signage at the exhibit or facility; (D) Appropriate recognition on the program website as a sponsor for the exhibit or facility; and (E) Other possible benefits as negotiated. (9) Sponsorships may be terminated in writing at any time during the term of the sponsorship agreement when, in the sole determination of the city, the sponsorship is no longer in the best interest of the city. (10) The city retains its rights and discretion to exercise full editorial control over the placement, content, appearance, and wording of sponsorship signs, affiliations, and messages. (11) Sponsorship materials that advocate, contain price information or an indication of associated savings or value, request a response, or contain comparative or qualitative descriptions of products, services, or organizations, shall not be allowed. (b) The city shall not solicit or accept sponsorship from any potential sponsor if not deemed in the best interest of the city. In addition, sponsorships involving the following shall not be accepted: (1) Persons or companies whose business is substantially derived from the sale or manufacture of tobacco, alcohol, or firearms; (2) Political campaign speech, or speech that supports or opposes or appears to support or oppose a ballot measure or initiative, or refers to any person in public office; (3) Religious speech that advocates or opposes a religion or religious belief; and (4) Entities that practice or promote discrimination based on race, color, creed, religion, sex, including gender identity and expression, sexual orientation, age, marital status, ancestry, national origin, or disability.