Special sign rules for certain businesses

When there is a direct conflict between the special standards in this section and the underlying district standards, the special standards shall apply. (a) Vehicle sales and rental lots separated from new car dealer showrooms or service facilities. (1) A maximum of three business signs not to exceed a total of 1 square foot of sign area for each lineal foot of street frontage or 200 square feet, whichever is the lesser area, will be permitted. Signs may be either wall, roof, marquee fascia, or projecting signs and may be illuminated. (2) One identification ground sign not to exceed 32 square feet of the total sign area may be erected in addition to the above signs which may be illuminated and rotating but may not overhang any required yard or public right-of-way. (b) Car wash, vehicle fueling station, heavy repair, and vehicle service. (1) A maximum of four business signs not to exceed a total sign area of 1 square foot for each lineal foot of street frontage or 200 square feet, whichever is the lesser area will be permitted. Signs may be illuminated and be either marquee fascia, projecting, or wall signs. (2) One identification ground sign, which can be directly illuminated and not to exceed 32 square feet of the total sign area, may be erected; provided that it does not overhang the public right-of-way. The sign may be a rotating sign. If there is more than one street frontage, two such signs may be erected; provided that they are on separate sides of the parcel and are more than 75 feet from the point of intersection of the two street frontages. (3) Pump island information signs located at the pump islands, denoting “Full Service, Self Service,” or similar, will be permitted; provided that each sign may not exceed 3 square feet in sign area. (4) One price sign, not exceeding 1 square foot in sign area and located on each gas pump, will be permitted. (5) In addition to the price signs allowed under subdivision (4), one price sign may be erected for each street frontage; provided that such sign may not exceed 24 square feet in sign area and may not be placed on the identification ground sign specified in subdivision (2). The sign will be counted as one of the business signs and as part of the total signage allowed under subdivision (1), and, in addition to the types of signs permitted by subdivision (1), may be a ground sign, but may not exceed 24 square feet in sign area. (c) Vehicle fueling accessory to small retail. (1) Pump island information signs located at the pump islands, denoting “Full Service, Self Service,” or similar, will be permitted; provided that each sign may not exceed 3 square feet in sign area. (2) One price sign, not exceeding 1 square foot in sign area and located on each gas pump, will be permitted. (3) In addition to the price signs allowed under subdivision (2), one business sign, which can be a price sign and which can be a ground sign, may be erected, but not to exceed 24 square feet in area. (d) Drive-in theaters. (1) One ground or wall sign, not directly illuminated and not to exceed 300 square feet in sign area which may state the name of the theater, name of the current showing or future motion pictures or other performances and the names of the actors therein or other relevant information, will be permitted; provided that it may not extend into the public right-of-way. (2) Directional signs that may be illuminated, not to exceed a combined area of 60 square feet with 6 square feet maximum per sign, may be erected. (3) The restrictions imposed by this section do not apply to signs within the walls or other enclosed parts of the drive-in and which are not visible from outside the theater. (e) Theaters. Four signs either hanging, marquee fascia, projecting, or wall signs, that may be illuminated, not to exceed a total sign area of 300 square feet, may be erected for each theater establishment. (f) Commercial facilities with business establishments at different levels and outdoor parking facilities at each level comparable to that established at the ground level. Only wall signs are permitted at any level situated above the ground level. “Ground level” means the first level of a shopping center that contains outdoor parking facilities for the business establishments situated at this level.